"SPEAK UP, BROTHER" – SUPERBRKE LAUNCHES NEW CAMPAIGN FOR MEN’S MENTAL HEALTH

The Banja Luka-based citizens’ association Superbrke is marking Men’s Mental Health Month throughout June with a series of activities aimed at raising awareness about the importance of mental well-being, encouraging open conversations about the challenges men face, and motivating individuals to seek support when they need it.

This year’s campaign is being carried out under the slogan: “SPEAK UP, BROTHER.”

In a society where men are often expected to remain strong, stay silent about their struggles, and carry the burden of everyday challenges on their own, mental health continues to be surrounded by stigma and misconceptions. For that reason, June serves as an opportunity to remind the public that true strength lies not in hiding emotions, but in sharing them with family members, friends, or mental health professionals.

Mental health plays a crucial role in quality of life, personal relationships, work performance, and overall well-being. Issues such as anxiety, depression, stress, loneliness, and burnout can affect anyone regardless of age, profession, or social status. According to the organizers, open conversation is often the first and most important step toward recovery and support.

As part of Men’s Mental Health Month, Superbrke has also launched a charity sale of a special edition of its signature T-shirts.

Proceeds from the campaign will directly support the Brko Fund and its activities focused on promoting men’s health, education, and public awareness of important health-related topics.

Throughout June, special attention will be given to the four Fridays of the month, known as the “Blue Fridays,” which are dedicated to promoting mental health awareness among men. Several events will be organized around these dates, including a special lecture on men’s mental health where experts will discuss the most common challenges of modern life, methods of preserving mental well-being, recognizing warning signs, and the importance of seeking professional help in a timely manner.

The central event of the campaign will take place in the second half of June at Vidovdanska bb in Banja Luka. The gathering will feature music, social activities, and a friendly atmosphere while highlighting the goals of Men’s Mental Health Month and presenting the special edition Superbrke T-shirts.

The organizers say the event will send a powerful message that no one should face their problems alone.

“We invite all citizens to join us, support the Brko Fund by purchasing charity Superbrke T-shirts, and help create a society in which it is completely normal to talk about how we feel. Sometimes just two words can change everything: ‘Speak up, brother,’” Superbrke said in a statement.