THE MOST SOUGHT-AFTER FOODS OF 2025

At the start of 2025, food and beverage industry experts and analysts released their forecast of the trends expected to shape consumer preferences over the next 12 months. Topping the list is an age-old pantry staple: honey.

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However, recent revelations have left European consumers stunned. Investigations found that 100% of honey samples in Austria contained added sugars, followed by 96% in the UK, 83% in Germany, 79.31% in Serbia, and 62.5% in Finland. These findings have driven buyers to think more critically about the honey they purchase.

Experts note a growing demand for honey produced by small-scale, ethically-minded beekeepers, offering verified authenticity and free from foreign sugar additives. Consumers are increasingly looking for transparency and trust when it comes to what’s in their jars.

In addition to honey, here is what experts predict will be the most in-demand foods globally in 2025:

• Honey
• Spanish cuisine
• Asian flavors
• Pistachios
• Additive-free, preservative-free, minimally processed, natural, and organic products
• Crunchy foods in all forms
• Teas
• Algae, sea moss, duckweed, agar-agar
• High-protein foods
• Fiber-rich foods
• Luxury comfort foods such as lobster, fried chicken, caviar, crispy chicken skin, and sun-dried tomato molasses sauce
• Beans and legumes
• Fruits and nuts
• High-quality meats
• Heritage and traditional foods

These trends reflect a broader shift toward health-conscious, culturally rich, and sensory-driven eating habits. From nostalgic local dishes to gourmet indulgences and functional superfoods, 2025 is shaping up to be a year of both culinary exploration and mindful consumption.