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BANJALUKA TOURISM ORGANIZATION UNVEILS NEW VISUAL IDENTITY

The Tourism Organization of Banjaluka (TOBL) has officially introduced its new visual identity, featuring symbols that highlight the unique charm and heritage of the city on the Vrbas River.

BANJALUKA TOURISM ORGANIZATION UNVEILS NEW VISUAL IDENTITY

The new identity aims to represent Banjaluka in its best light, showcasing the city’s recognizable and distinctive landmarks. Dragana Vukliš, Director of the Tourism Organization of Banjaluka, proudly presented the new visual identity on Monday.

"This rebranding is not just a visual change but a symbol of our city. The elements incorporated into our logo represent the most significant symbols of Banjaluka," said Vukliš.

According to her, the organization's new visual identity follows two directions, featuring two logos.

"We have our official corporate logo, which symbolizes professionalism and stability, and our tourism logo, which is vibrant with colors such as yellow, orange, blue, and green. These elements beautifully reflect the spirit of Banjaluka," Vukliš explained.

She emphasized that the symbols in the logo carry deep meaning. The traditional dajak boat represents the city’s authenticity, while the Kastel Fortress symbolizes its historical heritage.

"Additionally, the Zmijanje embroidery showcases our rich cultural legacy, while the chestnut leaf represents the natural treasures of our city," Vukliš added, as reported by Nezavisne Novine.

On this occasion, Vukliš extended her gratitude to all collaborators, colleagues, partners, and the creative teams involved in the development of the logo.