THIRD BANJA LUKA TOURISM INDUSTRY MEETING HELD

The third meeting of Banja Luka’s tourism industry, organized by the city’s Tourism Organization, was held on 20 November in the largest city of the Republic of Srpska.

PHOTO: TOBL

This gathering is part of a series of regular meetings aimed at strengthening dialogue between the public and private sectors, with the goal of addressing current issues and defining key directions for the development of tourism in the city on the Vrbas River.

This time, the focus was on event organizers and hospitality businesses, who had the opportunity to highlight the challenges they face in daily operations and present proposals and ideas that could help improve Banja Luka’s tourism offering.

Discussions covered a wide range of topics essential for developing services, content, infrastructure, and promotional activities, as well as the need for better coordination among all stakeholders in the sector.

The exchange of views during the meeting will serve as a basis for further planning of activities aimed at strengthening the tourism industry and creating a more favorable environment for all those working in this field.

Minja Šurlan, Director of the Banja Luka Tourism Organization, emphasized that the institution will “take the necessary steps and launch appropriate initiatives to address the identified challenges as soon as possible, so that together we can contribute to improving the city’s tourism offer and overall image.”

She added that these meetings will continue on a regular basis, serving as an important mechanism for communication and alignment of priorities within Banja Luka’s tourism sector.