DISCOVER A TOWN THAT TOURISTS ARE ONLY JUST BEGINNING TO UNCOVER

Tucked along the rugged Adriatic coast of Italy’s Apulia region lies Polignano a Mare, a small town that in recent years has been quietly capturing the attention of travelers — all while holding on to its authentic and relaxed Italian charm.

Whitewashed houses perch daringly on dramatic cliffs, as if defying gravity, while a maze of narrow alleyways winds between them. Below, tucked into the base of the rocks, lie some of the region’s most stunning beaches. This is Polignano a Mare — a destination growing in popularity, yet still whispering the timeless stories of southern Italy. With breathtaking views, rich history, and unmistakable charm, it invites you to slow down and truly experience life.

THE BIRTHPLACE OF THE ICONIC SONG “VOLARE”

Chances are you’ve sung or hummed “Volare” at some point — the famous tune originally titled "Nel blu dipinto di blu". The man behind the song, Domenico Modugno, who co-wrote and performed this Eurovision hit in 1958, was born right here in Polignano a Mare. It’s easy to imagine that the cliffside homes and endless blue horizons inspired the melody that would become a symbol of Italian joy and freedom. A monument honoring Modugno now stands proudly in his hometown, overlooking the sea that likely sparked his song.

A TOWN OF POETRY, WHERE VERSES LINE THE STREETS

Often called “the town of poetry”, Polignano a Mare enchants visitors not only with its beauty but with its soul. Along its narrow, picturesque streets, you’ll find verses of poetry written by local artist Guido Il Flâneur, turning every stroll into a quiet, reflective journey. Though it may lack grand historical landmarks, every stone and corner in this over 2,000-year-old town tells a story — one that invites discovery.

CLIFF-SIDE BEACHES AND COASTAL TREASURES

Among the town’s most famous spots is Lama Monachile Beach, nestled between towering cliffs and famed for its crystal-clear water. Above it rises the Ponte Borbonico, a 19th-century bridge offering breathtaking views. In the old town, don’t miss the Church of Santa Maria Assunta or the Pino Pascali Museum, the only permanent contemporary art museum in Apulia.

But Lama Monachile is just the beginning. Families often enjoy Cala Paura and Ponte dei Lapilli, while hidden coves around the town offer peaceful escapes. The cliffs below hide an array of sea caves, best explored by boat or kayak. In the most famous cave — Grotta Palazzese — you’ll find an extraordinary restaurant carved into the rock, offering a truly unforgettable dining experience.

A GASTRONOMIC GEM IN SOUTHERN ITALY

Polignano a Mare is also a culinary treasure. Whether dining inside a seaside cave or enjoying a meal at a small family-run trattoria, the town serves up the full flavor of Apulian cuisine. Fresh seafood, handmade pasta, traditional desserts like pasticciotto, and exceptional local wines make this a paradise for food lovers.

A PERFECT BASE TO EXPLORE THE WONDERS OF APULIA

Polignano a Mare is an ideal starting point for discovering Apulia — Italy’s stunning "heel." The region is a dream for foodies, culture enthusiasts, and outdoor adventurers. Famous for its olive oil, mozzarella, pasta, and scenic landscapes, Apulia is as generous in beauty as it is in flavor. Be sure to visit nearby towns like Monopoli, Ostuni, Trani, and the iconic Alberobello — all just a short journey from Polignano.

This coastal jewel may still be flying under the radar, but its poetry, flavors, and views are unforgettable — waiting quietly for those ready to discover it.