TIPS FOR BETTER ONLINE BUSINESS OPERATIONS

The internet has become our natural business environment, and information related to the internet, which can help make informed business decisions, has become a necessity, according to the National Internet Domain Registry of Serbia (RNIDS) on its website.

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In collaboration with the Belgrade Chamber of Commerce (PKS), a seminar on "How to Improve Online Business" was held with the goal of emphasizing the importance of internet domains and presenting information that can be used to enhance online business operations.

Internet domains form the foundation of every website, online store, and web portal, yet they are often overlooked when launching businesses, organizing projects, or running marketing campaigns. At the event, Predrag Milićević, marketing and communications advisor at the National Internet Domain Registry of Serbia (RNIDS), discussed why it is essential for businesses to have a website and email on their own domain, how to choose a domain, when and with whom to register it, and what to avoid once it is registered.

The internet opens doors to the global market for business users, but it also makes potential mistakes visible on a global scale.

To avoid issues in online business operations, entrepreneurs should be informed about key details, such as user perceptions on the internet.

Milićević shared research from October 2021, which revealed that 79% of consumers trust businesses more when they use an email address on their own domain, rather than relying on free email services (such as Google’s Gmail or services provided by local internet providers). Additionally, 62% of internet users place the highest trust in .rs domains.

He also highlighted that while all domains are equally visible on the internet globally, national domains are favored in local searches. Google’s ranking of websites is significantly influenced by the user’s location, the language they use, and the script they search in. Research from early 2023 shows that over 80% of domestic businesses are focused on Serbia, or more specifically, Belgrade or Novi Sad. Therefore, local businesses should primarily use national domains, a trend that research shows is being followed in practice.

In conclusion, Milićević advised business owners to avoid tying their addresses to third-party domains, help search engines find them more easily on the internet by using national domains, and treat their domains as vital business resources.

The attendees were actively engaged during the presentation and afterward, with many entrepreneurs participating in discussions, asking questions, offering suggestions, and sharing their personal experiences from the online world.

Source: eKapija