TESLIĆ BRINGS ITS TOURISM AND BUSINESS OFFERING TOGETHER ON A DIGITAL PLATFORM

The city of Teslić has taken an important step towards strengthening tourism promotion and local economic development through the project “Teslić in a New Light – Tourism, Events and Opportunities for All”.

PHOTO: Grad Teslić

One of the project's key achievements is the Visit Teslić digital platform, which brings together the city's tourism, hospitality and business offerings in one place, making it easier for visitors to find information about accommodation, restaurants, attractions, events and local products.

The project is supported by the Local Economic Development in Bosnia and Herzegovina (LER) programme, funded by the Government of Switzerland and implemented by a consortium led by Caritas Switzerland and NIRAS.

The project partners include the Teslić Tourist Organisation, the City Administration and the Banja Vrućica Health and Tourism Centre.

DIGITAL PLATFORM CONNECTS LOCAL BUSINESSES

Visit Teslić is designed as a central online hub showcasing the city's tourism and business potential.

The platform features information about hotels, apartments, restaurants, natural attractions, rural households, local products, traditional crafts, services and events.

A particularly important aspect of the project is the involvement of local businesses, which can create their own profiles to present their products and services, upload photographs and provide contact information.

Interest from the local business community exceeded initial expectations. A total of 36 businesses applied following a public call, compared with the original target of at least 20 participants.

INVESTMENT IN PUBLIC SPACES AND INFRASTRUCTURE

The project goes beyond digital promotion and also includes improvements to local infrastructure.

Activities include upgrading existing and installing new LED lighting in the city park and along the route connecting central Teslić with Banja Vrućica, as well as improving pedestrian paths in the city park.

Another component focuses on training local businesses, particularly in digital marketing, promotional content creation and strengthening their online presence.

PROJECT WORTH 375,000 KM

The total value of the project is 375,000 convertible marks (KM). Of this amount, 150,000 KM has been provided through the Local Economic Development in BiH programme, while the City of Teslić and the Tourist Organisation have contributed the remaining 225,000 KM.

The Visit Teslić digital platform was officially presented in September 2026, with plans for its continuous development and the addition of new information and content.

The project aims to present Teslić's tourism offer as an integrated destination, connecting health and wellness tourism, natural attractions, accommodation, gastronomy and local businesses.

This gives visitors the opportunity to explore more than just a stay at Banja Vrućica, discovering other attractions and experiences across the Teslić region, while local businesses gain an additional channel for promoting their products and services.