NEW LUXURY COSMETICS BRAND PRESENTED IN BANJA LUKA

On International Women’s Day, March 8, a new luxury cosmetics brand, Maison de MS, was officially presented in Banja Luka.

PHOTO: Nikola Tadić

In the world of beauty, where trends often come and go, true elegance remains subtle and timeless. This very idea inspired the creation of Maison de MS, a brand built on the philosophy of understated luxury and self-care as a daily ritual.

“In the beauty industry, trends change constantly, but genuine elegance stays discreet and timeless. That philosophy is exactly what inspired the creation of Maison de MS,” said Marina Ševkušić, founder and director of the brand.

Beyond beauty and skincare, Maison de MS also aims to have a meaningful social impact through humanitarian initiatives.

“From every product sold, we will allocate 5 percent to support oncology patients and another 5 percent to help women who have survived violence. Apart from my personal empathy toward these groups, I believe Maison de MS must be a brand with a special purpose,” Ševkušić explained.

The brand’s first release, “The Perfect Duo – Limited Edition,” introduces a carefully designed combination of skincare and haircare products. The set includes Luxury Face Cream and Luxury Hair Elixir, created to transform everyday routines into small moments dedicated to self-care.

Luxury Face Cream is formulated with peptides and hyaluronic acid to help the skin retain hydration, elasticity, and a smooth appearance. Pullulan forms a light protective layer that helps maintain the skin’s freshness and natural glow, while rose water provides softness and a soothing effect.

Hair care is complemented by Luxury Hair Elixir, a lightweight serum enriched with argan, macadamia, and jojoba oils.

“This is a limited series, and we are currently preparing 17 additional skincare formulas that will soon be introduced to the market,” Ševkušić added.

According to her, the philosophy behind Maison de MS is based on the idea that luxury does not need to be loud to be noticed. Instead, it lies in quality, carefully selected formulas, and a lasting feeling of care.

In addition to the brand launch, guests also had the opportunity to see a new model from Tesla, presented by its regional representative Kibost Car from Belgrade, a partner of the Maison de MS brand.

“Along with the new model, another novelty in Banja Luka is the installation of new Tesla charging stations at fuel stations of the Nestro Group. We are starting to operate at full capacity across Bosnia and Herzegovina,” said Zoran Ristić, director of Kibost Car.