WHAT ATTRACTS TOURISTS FROM SERBIA TO REPUBLIKA SRPSKA?

The tourism offer of Republika Srpska sparked enormous interest at the 47th International Tourism Fair in Belgrade, confirming once again that visitors from Serbia remain the most numerous guests in the entity.

At the region’s largest tourism event, which gathered more than 350 exhibitors from 18 countries, Republika Srpska showcased its strongest assets—combining adventure, tradition, and gastronomy into a diverse and appealing offer.

From Wineries to Rafting Adventures

According to Sanela Šimun, Public Relations Associate at the Tourism Organization of Republika Srpska (TORS), visitors from Serbia know exactly what they are looking for.

“The most sought-after destination is Trebinje, known for its religious tourism and numerous wineries. On the other hand, Banja Luka is recognized for rafting on the Vrbas River and traditional ‘dajak’ boat rides, while true adventure lovers opt for the national parks Sutjeska National Park and Drina National Park,” Šimun said.

This combination of cultural heritage, active holidays, and authentic gastronomy continues to position Republika Srpska as one of the most attractive nearby destinations for Serbian travelers.

Winter Season in Full Swing

Special emphasis was placed on mountain tourism, as the winter season on the Olympic beauty still shows no signs of slowing down.

“We are extremely satisfied that, after four years, the winter season continues at this intensity. The Olympic Center Jahorina is operating at full capacity, while Ski Center Igrišta and Ravna Planina are also developing successfully and recording excellent attendance,” Šimun added.

Strong snowfall and well-maintained infrastructure have contributed to a dynamic season, drawing both weekend visitors and longer-stay tourists from across the region.

Fair Discounts Coming to Banja Luka

Following the Belgrade event, the promotion moves to the largest city of Republika Srpska. The fair will soon be held at Borik Hall (SC Arena) in Banja Luka, where numerous agencies will present tourism offers from Republika Srpska and the wider region.

Visitors will have the opportunity to take advantage of significant discounts for the upcoming summer season, while also discovering more about domestic spa resorts and ethno destinations that continue to enrich the local tourism portfolio.