BIRAČ REGION JOINS FORCES TO ATTRACT TOURISTS

Representatives of cities and municipalities from the Birač region, together with the Bijeljina Regional Chamber of Commerce, have signed a cooperation agreement aimed at unifying and strengthening the area’s tourism offer.

The Minister of Trade and Tourism of Republika Srpska, Ned Puhovac, who attended the signing ceremony, emphasized that the Government will continue to support such initiatives.

“This is an important step toward placing this region firmly on the tourism map of Republika Srpska and this part of Europe. The potential this area holds is enormous—it just needs to be utilized and institutionally adapted to current needs,” Puhovac said.

Zvornik Mayor Bojan Ivanović highlighted that each local community possesses unique tourism assets, including cultural and historical heritage as well as natural resources, which are still not being fully utilized.

“Over the past year, we have been working more intensively to bring these potentials into function,” Ivanović noted.

He added that the true value of the agreement lies in joint promotion, as no single municipality can independently create a sufficiently competitive tourism offer.

“The cooperation of these local communities is a prerequisite for tourism development and for boosting the overall growth of the Birač region,” Ivanović said.

Branimir Andrić, President of the Bijeljina Regional Chamber of Commerce, explained that the initiative for cooperation originated from the Chamber, with the goal of mapping the region’s tourism potential and presenting it more clearly on the international tourism market.

He stressed that this initiative is expected to significantly contribute to the economic development of the Birač region, particularly by increasing tourism revenues, a sector with strong growth potential.