ACCOMMODATION PRICES ON THE ADRIATIC FOR THE SUMMER SEASON REVEALED

After Croatia made global headlines in 2025 due to record-high accommodation prices, it appears that lessons have been learned. Although last year was marked by difficulties in filling private rental capacities, this year’s market shows that landlords are largely holding back from introducing new price increases.

In addition to government appeals to avoid further price hikes, rental pricing decisions are also being influenced by high inflation across the EU, as well as an unpredictable security situation in Europe and the Middle East.

As a result, tourists are expected to be more cautious than ever, weighing their holiday options until the very last moment.

A team from Dalmacija News analyzed accommodation prices for two people during peak season (July and August) across key tourist destinations on the Adriatic coast.

OVERVIEW OF NIGHTLY PRICES BY DESTINATION (FOR TWO PEOPLE)

Below is a breakdown of price ranges in the most popular destinations. It is important to note that prices in July are generally slightly lower than in August.

Dubrovnik

July: €75 – €1,900

August: €75 – €2,000

Hvar

July: €112 – €670

August: €120 – €800

Split

July: €80 – €5,000

August: €80 – €5,000

Rovinj

July: €77 – €880

August: €62 – €1,300

Zadar

July: €68 – €1,500

August: €68 – €1,500

Makarska

July: €60 – €2,000

August: €60 – €2,000

Poreč

July: €84 – €730

August: €84 – €730

SPLIT LEADS WITH EXTREME PRICES

Interestingly, Split stands out this year with record-breaking prices for luxury apartments, reaching an astonishing €5,000 per night. In most cases, prices in Split remain unchanged throughout both peak summer months.

KEY TAKEAWAYS FOR TOURISTS

The highest prices are recorded in the luxury apartment segment, while private villas and holiday homes were not included in this analysis. Additionally, many landlords no longer differentiate prices based on the length of stay, whether guests book for seven, 14, or more days.

The most affordable starting prices can still be found in Makarska (from €60) and Zadar (from €68).

Despite the stabilization of prices, the Adriatic coast remains a destination of stark contrasts — offering everything from modest rooms to ultra-luxurious accommodation targeting the global elite.