10 TOURIST DESTINATIONS THAT COULD DEFINE TRAVEL IN 2027

Travellers around the world are increasingly seeking authentic experiences, natural beauty and lesser-known places away from overcrowded tourist hotspots. These preferences could shape global travel trends in 2027, bringing new destinations into the spotlight.

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Expedia Group has presented its annual report on global travel trends, “Unpack '27: The Trends in Travel”, based on a survey of 26,000 travellers, social media trends and data from the Expedia, Hotels.com and Vrbo platforms.

The findings point to changing travel habits, with visitors placing greater value on local culture, distinctive experiences and opportunities to enjoy a destination without overwhelming tourist crowds.

10 DESTINATIONS EXPECTED TO ATTRACT ATTENTION IN 2027

According to Expedia Group's forecast, the following destinations could gain popularity in 2027:

1. South Lake Tahoe, California, USA
2. Kyogo, Japan
3. Punta del Este, Uruguay
4. Sedona, Arizona, USA
5. Busan, South Korea
6. Holbox, Mexico
7. Perugia, Italy
8. Tweed, New South Wales, Australia
9. Niagara-on-the-Lake, Ontario, Canada
10. Chichester, United Kingdom

NATURE, CULTURE AND RELAXATION AWAY FROM THE CROWDS

Nature lovers are likely to be drawn to South Lake Tahoe, known for its namesake lake and spectacular mountain scenery. Sedona, in Arizona, attracts visitors with its striking red rock formations and distinctive desert landscapes.

For a beach escape, the Mexican island of Holbox stands out for its sandy shores and relaxed atmosphere. Punta del Este, in Uruguay, offers a more upscale coastal experience, supported by well-developed tourism facilities.

In Asia, Busan combines urban attractions, cultural experiences and seaside scenery. Japan also features on the list, with its rich traditions, historic architecture and cultural heritage.

European destinations include Perugia, Italy, renowned for its medieval architecture and distinctive food scene, and Chichester in the United Kingdom, which appeals to visitors interested in history, cultural attractions and picturesque landscapes.

The list is rounded out by Tweed in Australia's New South Wales, known for its natural beauty and coastal surroundings, and Niagara-on-the-Lake in Canada, a historic town recognised for its vineyards and proximity to Niagara Falls.

SHORT GETAWAYS EMERGE AS A NEW TRAVEL TREND

The report also highlights the growing popularity of so-called “trip snacking” — short trips lasting just one or two days.

Rather than spending extended holidays at well-established tourist destinations, travellers are increasingly opting for shorter stays filled with meaningful experiences. These may include discovering local cuisine and traditions, spending time in nature or exploring places beyond the usual tourist routes.

This trend could create new opportunities for destinations that have yet to become major tourism hotspots but offer authentic experiences, unspoilt landscapes and a rich cultural heritage.

For destinations around the world, the shift represents an opportunity to attract travellers looking for something different — places where they can make the most of their time, discover local life and experience a destination beyond the conventional tourist itinerary.