HIGH EXPECTATIONS FOR THE NEW TOURIST SEASON IN REPUBLIKA SRPSKA

With the arrival of spring and summer, Republika Srpska is once again welcoming tourists from the region, across Europe, and beyond. Cities throughout the entity have already begun preparations for the upcoming season, raising expectations for strong tourism growth.

PHOTO: Trebinje danas

Marko Radić, Head of the Tourism Promotion Sector at the Tourism Organization of Republika Srpska, believes the most attractive period for local tourism is just beginning. In an interview, he emphasized that rafting, excursion sites, and untouched natural landscapes remain the region’s strongest assets.

“There is no stronger brand for Republika Srpska than its rivers, lakes, and mountains—active holidays are what define us. This is what places us firmly on the regional and international tourism map,” Radić said.

Alongside well-established destinations, smaller towns are increasingly gaining attention. Radić highlighted that Višegrad will officially open its tourist season for the first time this year on May 22 and 23

He also pointed out that Banja Luka is particularly vibrant in spring, with numerous festivals planned throughout the season—an aspect that has long made the city recognizable in the region. Additionally, the renewed direct flight connection with Tivat marks progress, though Radić stressed the need for a more strategic and systematic approach to developing air traffic.

Despite growing international interest—following tourism presentations in Vienna, Budapest, Belgrade, Ljubljana, Oslo, and Istanbul—Radić warned that neighboring countries are investing heavily in tourism, while Republika Srpska still lacks consistent institutional support.

Tourism professionals are calling for concrete investments, public funding opportunities, and co-financing of projects. Radić noted that tourism vouchers could be beneficial if adjusted to current market conditions, including shorter minimum stays and alignment with inflation, as accommodation and hospitality prices have risen by around 40 percent since the COVID-19 pandemic.

Banja Luka and Trebinje in Focus

Preparations are also underway in Banja Luka for what is expected to be one of the most dynamic spring and summer seasons yet. The city’s Tourism Organization anticipates a high number of visitors, positioning Banja Luka as a key hub for urban entertainment and major sporting events.

A rich calendar of international events will play a central role in promoting the city, known for its vibrant streets and the beauty of the Vrbas River.

Among the key events are the “Trotoart” Festival and “Moto Fest,” followed by major international competitions. From May 17 to 23, Banja Luka will host the World Kayaking Championship, and from May 29 to 31, the European Rafting Championship—both expected to draw global attention.

Meanwhile, Trebinje, the southernmost city of Republika Srpska, is also preparing extensively for the season. According to Nikola Kokić, spokesperson for the city’s Tourism Organization, numerous activities and events are planned, including a three-day program from May 15 to 17 to officially open the summer season.

Expanding Offer and Targeting International Tourists

Trebinje is expanding its tourism offer through several infrastructure and cultural projects. Renovations are underway at landmarks such as Anđelkina Gate, the summer cinema, and the old town. The medieval site of Mičevac has also been revitalized following archaeological work, with expectations that it will soon become a new attraction.

Additional improvements include the development of a spiritual center in Mrkonjići, the birthplace of Saint Basil of Ostrog, as well as the renovation of tourist information centers ברח the city.

Kokić emphasized that Trebinje has high expectations for the upcoming season, noting that geopolitical developments—particularly in the Middle East—are influencing travel patterns. As more tourists choose Montenegro as their destination, Trebinje sees an opportunity to attract a share of those visitors.

“All indicators suggest that this summer tourist season will be exceptional for our city,” Kokić concluded.