"POSTCARD FROM IRRESISTIBLE" RECEIVED A NEW WORLDWIDE RECOGNITION

At the World Tourism Film Festival in Japan, the film about Banja Luka, titled "Postcard from Irresistible," has won another award in a competition featuring 1,036 entries for the international category.

This was announced by the Center for Agriculture and Rural Development, which collaborated on this film with the Banja Luka Tourist Organization.

"The film showcases the tourism potential of urban and rural parts of Banja Luka, with participation from numerous sports collectives, civic associations, agricultural producers, hospitality venues, and individuals from the largest city in Republika Srpska, contributing significantly to the promotion of Banja Luka as an attractive tourist destination for travelers from the region and around the world," stated the Center for Agriculture and Rural Development.

Agricultural households in rural areas along the Vrbas River have great potential for engaging in rural tourism, and we are confident that their fantastic food, drinks, and natural beauty will captivate all who visit.

"We are honored that our film has been screened, noticed, and awarded at one of the most prestigious world tourism film festivals – JWTFF 2024," the statement further noted.

The Banja Luka Tourist Organization stated that the film "Postcard from Irresistible" will be showcased at nine world tourism film festivals as part of the International Committee of Tourism Film Festivals (CIFFT).

The tourism promotion film, "Postcard from Irresistible," is the result of collaboration between the Banja Luka Tourist Organization and the Banja Luka Center for Agriculture and Rural Development.