BANJALUKA TOURISM FILM "POSTCARD FROM IRRESISTIBLE" WINS YET ANOTHER AWARD AT WORLD TOURISM FILM FESTIVAL IN JAPAN

At the World Tourism Film Festival in Japan, the film showcasing Banjaluka, titled "Postcard from Irresistible," has clinched another accolade amidst stiff competition from 1,036 entries in the international category.

This announcement comes from the Center for Agriculture and Rural Development, which collaborated with the Banjaluka Tourism Organization on this project.

The film highlights the tourism potential of both urban and rural areas of Banjaluka, featuring numerous sports teams, civic associations, agricultural producers, hospitality venues, and individuals who contributed significantly to promoting the city as an attractive tourist destination for travelers from the region and beyond.

In particular, the agricultural households in the rural areas along the Vrbas River exhibit immense potential for rural tourism, boasting fantastic food, beverages, and natural beauty that captivate visitors.

View this post on Instagram

A post shared by Град Бања Лука (@banjaluka.gu)

- We are honored that our film has been showcased, recognized, and awarded at one of the most prestigious global tourism film festivals – JWTFF 2024, stated a press release.

The Banjaluka Tourism Organization announced that the film "Postcard from Irresistible" will tour nine international tourism film festivals under the International Committee of Tourism Film Festivals (CIFFT). It will be screened at events in New York, Los Angeles, Spain, Austria, Serbia, Croatia, France, and Greece.

This promotional film, a collaborative effort between the Banjaluka Tourism Organization and the Center for Agriculture and Rural Development Banjaluka, previously secured the Best Urban Destination award at the "ART&TUR" festival in Portugal.