The Tourist Organization of Višegrad has set up promotional stands near the famous Mehmed Paša Sokolović Bridge in order to present the rich tourism offer of the town to the many visitors arriving in the city on the banks of the Drina River.
Both
domestic and international tourists visited the stands, where they were
introduced to the area’s tourism potential, cultural and historical landmarks,
natural beauty, traditional events, and available accommodation capacities.
Special
attention was dedicated to the upcoming tourist season and the activities that
will shape the summer in Višegrad.
Director of the Tourist Organization, Jadranko Janjić, emphasized that the main goal of such initiatives is direct contact with tourists and strengthening the visibility of the destination.
“Višegrad
records an increasing number of visits every year, and our goal is to make this
season even more successful through a higher-quality offer, stronger promotion,
and new tourism content. The stands near the bridge are the perfect place to
present everything that Višegrad has to offer,” Janjić said.
The
Tourist Organization also announced the continuation of promotional activities
throughout the year, with a particular focus on attracting visitors from the
region as well as from more distant international markets.