BANJA LUKA’S TOURISM OFFER PRESENTED IN GREECE

The Tourist Organization of the City of Banja Luka (TOBL) is taking part in one of the most significant international tourism fairs in Southeast Europe – Philoxenia, held in Thessaloniki from 14 to 16 November 2025.

PHOTO: TOBL

TOBL is promoting the city’s tourism potential in cooperation with the Tourist Organization of the Republic of Srpska (TORS), jointly representing the Republic of Srpska at a shared exhibition stand.

The main goal of their participation is to strengthen cooperation with international partners, especially within the Greek and Balkan markets, and to attract a greater number of visitors to the largest city of the Republic of Srpska.

The Philoxenia fair provides an excellent platform to directly showcase Banja Luka’s diverse tourism offerings, including city-break experiences, rich cultural and historical heritage, unique gastronomy, as well as opportunities for active vacations and adventure tourism on the Vrbas River and nearby mountains.

Throughout the fair, TOBL representatives are holding numerous meetings with tour operators, travel agencies, and media representatives, aiming to secure Banja Luka’s inclusion in travel packages for the upcoming season.

SIGNIFICANCE

Participation in the Thessaloniki fair, together with TORS, enables:

Positioning: Strengthening Banja Luka’s status as an attractive and recognizable destination on the global tourism map.

Networking: Establishing and expanding business connections with key players in the Greek and wider European tourism market.

TOBL emphasizes that the Greek market is of great importance and states that the intention is to present Banja Luka as an accessible and appealing destination for Greek travelers. This initiative aims to create conditions for more organized arrivals of tourists from Greece and to ensure that the largest city of the Republic of Srpska becomes part of their future travel packages.