HERCEGOVINA TO GET A DIGITAL MAP FOR EUROPEAN TOURISTS

Herzegovina is set to receive a comprehensive digital tourism map aimed primarily at attracting visitors from European markets, according to the Tourist Organization of Trebinje.

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The digital map, currently in preparation, is expected to showcase everything that authentic and indigenous Herzegovina has to offer to foreign tourists. It will include all rural households across the region, traditional crafts, and authentic Herzegovinian products, which will be digitally mapped and presented on the platform. In addition, all major cultural and historical landmarks of Herzegovina will also be featured as part of the project.

“The entire region of Herzegovina will be mapped, with a special focus on rural households. Small producers will be given the opportunity to present their offer, while the main routes will highlight the most important cultural and historical values and landmarks of Herzegovina,” representatives of the Tourist Organization of Trebinje explained.

The digital map, along with an accompanying website, is expected to be completed next year or in 2027.

The project is being prepared by the Tourist Organization of the Republic of Srpska in cooperation with local stakeholders, with the Tourist Organization of Trebinje acting as a partner.

According to the organizers, the platform is primarily intended for foreign tourists and the European market, with plans to later expand its reach to the regional market as well.

The project is planned to be financed through European funds, for which the organizers will apply. Officials also noted that photographs and data on all local participants have already been collected and are currently being integrated into a single database.

“In the next phase, or by 2027, work should begin on a unified web platform that will allow tourists to easily discover everything that authentic and indigenous Herzegovina has to offer,” the Tourist Organization of Trebinje concluded.