"TOURISM EXPO SARAJEVO 2025": GLOBAL TOURISM COMES TO THE HEART OF THE REGION

At a time when tourism stands as one of the key pillars of economic development, Bosnia and Herzegovina is stepping onto the international stage with an event set to position it among the leading destinations in Southeast Europe.

Travel enthusiasts, adventurers, and culture seekers will find their perfect destination at the “Tourism Expo Sarajevo 2025”, taking place from September 25 to 27, 2025, at Skenderija Center in Sarajevo. But this isn’t just a tourism fair—it’s a window into the vibrant tourism soul of Bosnia and Herzegovina.

With its rich cultural heritage, diverse landscapes, and unique blend of East and West, Bosnia and Herzegovina is seizing the opportunity to showcase its full tourism potential through its capital, Sarajevo—a city with deep historical roots and a growing reputation as a dynamic urban hub. The goal is clear: to establish Sarajevo as the region’s tourism center and to present Bosnia and Herzegovina as a destination defined by authenticity and charm.

The Expo will host tourism agencies, destinations, institutions, and investors from over 20 countries, offering visitors a chance to explore a wide array of cultures, services, and innovative tourism ideas.

Highlights of the event include B2B meetings, thought-provoking panel discussions, interactive workshops, and presentations of digital innovations and sustainable tourism practices. Special attention will be given to showcasing authentic destinations from across the country—highlighting cultural heritage, natural beauty, gastronomy, and adventure tourism.

A major focus will also be placed on eco and sustainable tourism, with participation from leading environmental protection experts.

“There is significant interest from across the region, as well as from Europe, the Middle East, and Asia,” the organizing team stated. “Sarajevo is establishing itself as a serious business and tourism hub, while Bosnia and Herzegovina is capturing the attention of international tourists like never before.”

The organizers are calling on all tourism professionals, institutions, media representatives, and travel enthusiasts to take part in this landmark event and help shape and promote the future of tourism in Bosnia and Herzegovina.

To be part of this must-attend tourism event, reserve your spot at the fair today. Join us as we tell the most beautiful Bosnian-Herzegovinian tourism story together, the organizers invite.

For more information and to register, visit the official website: www.tes.ba.