GREENWORKING AWARDS: A NEW ERA FOR SUSTAINABLE TOURISM ADVERTISING

GreenWorking is a newly launched international awards initiative aimed at redefining the standards of tourism promotion. The project was initiated by the International Committee of Tourism Film Festivals (CIFFT) and the Spanish agency normmal, in collaboration with the World Tourism Organization (UN Tourism).

According to the organizers, the main goal is to recognize and reward campaigns that integrate sustainability as both a message and a practice, aligning with the United Nations Sustainable Development Goals (SDGs).

The GreenWorking Awards feature three categories that highlight key dimensions of sustainability in tourism campaigns:

GreenWorking Production Award – for campaigns that stand out through sustainable audiovisual production.

GreenWorking Message Award – for campaigns delivering strong and impactful messages on sustainability.

GreenWorking Global Award – for the most comprehensive campaign combining eco-conscious production with a powerful sustainability message.

These awards will be presented to tourism organizations, production companies, and creative agencies around the world that demonstrate a clear commitment to sustainability and reducing their carbon footprint throughout all phases of an advertising campaign. Emphasis will also be placed on the clarity and effectiveness of messages that communicate the importance of sustainability in the tourism sector. An international jury composed of experts in sustainability, marketing, and creativity will evaluate the submissions.

"The GreenWorking Awards set an important precedent by recognizing tourism campaigns that apply sustainable practices at their core – not only through messaging but throughout the entire production process. This is crucial for creating real change in an industry that significantly impacts communities and the environment worldwide," said Alexander V. Kammel, Director of CIFFT.

Submissions are open until September 15 via the official website www.cifft.com, where participants can download the ENTRY KIT with full competition guidelines.

The winners will be announced in November, during the World Tourism Film Awards gala, which honors the year’s best tourism productions.