NEW COCKTAILS ARE ARRIVING – THE SCENT AND TASTE OF SUMMER

Banjalučka pivara continues to expand its portfolio and strengthen its presence on the Bosnia and Herzegovina market with the introduction of two new beverage categories – Le Coq cocktails and Johan Freitag Long Drink products.

PHOTO: Pixabay

These brands come from the portfolio of A. Le Coq, one of the oldest breweries in the Baltic region and a member of the Olvi Group, of which Banjalučka pivara is also a part. This move further enhances cooperation within the Group and broadens the range of products available to consumers in Bosnia and Herzegovina.

Le Coq cocktails represent one of the most successful product lines in the ready-to-drink (RTD) category in Europe, offering refreshing cocktail combinations tailored to modern consumer habits and the growing demand for convenience.

Johan Freitag Long Drink is a premium RTD product that follows the rising global trend of the long drink category. It is designed for consumers seeking a sophisticated taste, high-quality ingredients, and contemporary design.

“By introducing the Le Coq and Johan Freitag brands, we continue to expand our portfolio with products that follow global beverage trends and meet modern consumer preferences. As part of the Olvi Group, we have the opportunity to offer consumers in Bosnia and Herzegovina brands that are already successfully positioned across numerous European markets,” said Andrea Lizdek, Marketing Manager at Banjalučka pivara.

By expanding its portfolio and entering new beverage categories, Banjalučka pivara is further strengthening its market position and continuing to develop its offer in line with trends and consumer expectations, leveraging the knowledge and synergy of companies operating within the Olvi Group.