BANJA LUKA TO HOST THE FIRST INTERNATIONAL HEALTH TOURISM CONFERENCE IN SRPSKA

Banja Luka is set to host the first International Health Tourism Conference, "Booking Health in Srpska," scheduled for February 27-28, 2025. The event will take place at the Tennis Association of the Republic of Srpska complex, near Mladen Stojanović Park in Banja Luka.

The conference is organized by MedNet, an agency based in Banja Luka that operates the only platform for continuous medical education in the Republic of Srpska. Key partners of the event include the Ministry of Trade and Tourism, the Ministry of Health and Social Protection of the Republic of Srpska, the Banja Luka Tourist Organization, Airports of the Republic of Srpska, the Spa Group of the Chamber of Commerce of the Republic of Srpska, and the Faculty of Natural Sciences and Mathematics at the University of Banja Luka.

This conference will bring together prominent domestic and international experts, professionals from the fields of medicine and tourism, representatives of hotels and wellness centers, healthcare institutions, and tourism organizations and agencies. The primary focus will be on promoting the capacity and potential of health tourism in the Republic of Srpska and developing specialized health tourism products.

Topics of discussion will include the development of spa, dental, and conference tourism, the challenges and opportunities of aesthetic medicine, digital marketing in tourism, the integration of wellness and medical services, and partnerships between healthcare institutions, accommodation providers, and travel agencies.

The event will feature numerous panel discussions, expert lectures, presentations, B2B meetings, and one-on-one discussions, covering topics such as:

"Medical Tourism as a Strategic Opportunity: How to Become a Leader?"

"Spas as Leaders in the Development of Health Tourism"

"Health Tourism Clusters: Synergy Between Industry, Health, and Tourism"

"From Science to Tourism: The Potential of Medical Congresses in Destination Development"

"The Diaspora as a Driver of Health Tourism: Bridging the Gap Between Home and Abroad"

"Aesthetics as a Global Trend: Is Medical Tourism the New Beauty Destination?"

"Dental Tourism: Are We the Next Top Destination for a Beautiful Smile?"

"Healthy Communities: Reducing Disease Burden and Improving Health Status"

"Forest Medicine: Breathing in the Forest Air"

"Detox Programs: A New Era in Preventive Medicine"

For more details about the conference, speakers, additional content, and participation opportunities, visit the official website: www.bookinghealthinsrpska.com.