BANJA LUKA AND JEZERO JOIN FORCES TO PROMOTE TOURISM

A Cooperation Agreement has been signed between the Tourist Organization of the City of Banja Luka and the Municipality of Jezero, laying the foundation for long-term regional cooperation in tourism, with a focus on connecting and jointly promoting the tourism potential of both local communities.

The agreement aims to strengthen the exchange of knowledge, information and experience, develop new integrated tourism products and create joint promotional activities and market opportunities.

CONNECTING URBAN AND RURAL TOURISM

By combining Banja Luka’s offer of urban, cultural and event tourism with the natural attractions and potential for eco-tourism and adventure tourism in Jezero, the partners aim to create a more diverse and attractive offer for both domestic and international visitors.

Minja Šurlan, Director of the Tourist Organization of the City of Banja Luka, said the agreement opens new opportunities for improving tourism infrastructure and promotion.

“Connecting with local communities in our surroundings is extremely important for creating a comprehensive tourism offer. The Municipality of Jezero has exceptional natural resources and tourism potential that perfectly complement Banja Luka’s offer.

“Through joint work and the exchange of experience, we will create new reasons for tourists to visit and extend their stay in our region. As the Tourist Organization of the City of Banja Luka, we will support the promotion of Jezero’s tourism potential through our promotional activities, as well as through presentations at tourism fairs and other events,” Šurlan said.

She added that, until a tourist organization is established in Jezero, Banja Luka will provide space for joint presentations of the municipality’s tourism offer.

“We believe that the best results are achieved through cooperation, partnership and mutual support,” Šurlan said.

JEZERO SEEKS STRONGER PRESENCE ON THE TOURISM MARKET

Snežana Ružičić, Mayor of Jezero, emphasized the importance of support from Banja Luka’s tourist organization in promoting local tourism capacities and presenting the municipality to a wider market.

“Cooperation with Banja Luka, as the leading tourism centre in the region, is of great importance to us. Through this agreement, we have an opportunity to jointly promote our potential, develop new tourism content and attract more visitors interested in nature, relaxation and adventure,” Ružičić said.

The agreement also underlines the commitment of both sides to strengthening regional connections and supporting sustainable tourism development.

The partnership is expected to provide a foundation for future joint projects and contribute to the promotion of the culture, tradition and natural beauty of this part of Republika Srpska.