BANJALUKA BECOMES THE ONLY MEMBER OF THE "CityDNA" NETWORK

The Banja Luka Tourist Organisation has become a full member of the prestigious international network City Destinations Alliance (CityDNA), making it the first and only tourism organisation from Bosnia and Herzegovina to join this renowned association.

CityDNA is an influential European-based organisation bringing together tourism organisations and urban destinations with the aim of improving city tourism management and promotion.

BANJALUKA STRENGTHENS ITS INTERNATIONAL PROFILE

This milestone enhances Banja Luka's international reputation and visibility, placing the city alongside some of Europe's well-established urban destinations.

Through direct networking with European counterparts, the Banja Luka Tourist Organisation will have opportunities to exchange experiences and best practices, participate in professional conferences, and present its tourism products to the international tourism community.

Of particular importance are CityDNA's research platforms, which provide tools for monitoring tourism trends and comparing the performance of urban destinations. Membership also opens the door to joint projects focusing on sustainable tourism, digital transformation and modern destination marketing.

TANGIBLE BENEFITS FOR THE LOCAL ECONOMY

Beyond institutional support, membership in the network is expected to bring tangible benefits to the wider local economy, including the hospitality sector and tourism service providers.

By applying the modern tools and expertise offered by CityDNA, Banja Luka will have greater opportunities to attract new visitor segments throughout the year, encourage longer stays and strengthen the connection between local initiatives and European quality standards.

Joining CityDNA gives Banja Luka an important tool for further strategic development and more effective positioning on the European tourism map. In the coming period, this membership is expected to contribute directly to more effective international promotion and further enrichment of the city's overall tourism offer.